Adidas pioneers mass-produced trainers from recycled ocean plastic

By November 16, 2016Conservation
Image of Adidas trainer

Adidas and Parley celebrate World Oceans Day by releasing iconic trainer

It’s been a long time in the planning, but global sportswear giant Adidas have just announced 7,000 pairs of trainers made 95% from plastic materials found floating in the ocean for sale. With an ambitious target of 1 million pairs to be produced and sold in 2017, it’s an incredible win for the our oceans. Optimistically, it’s almost hoped that many more companies with soon jump onboard with the initiative.

Read more details about the iconic Adidas trainer.

© intheblue. Photography by Terry Steeley